The newly enforced EU Directives on “Waste Electrical & Electronic Equipment” (WEEE) and
“Restriction on the Use of Certain Hazardous Substances in Electrical & Electronic 
Equipment” (RoHS) will be implemented on 13 August 2005 and 1 July 2006 respectively. Product manufacturers and designers for electrical and electronic equipment should prepare for this new challenge in order to enter the market of the EU member states.

To comply with these stringent requirements and achieving sustainability as the ultimate target, 
product manufacturers and designers should adopt eco-design in the product development process. Eco-design enables the integration of environmental aspects into product design and development in order to improve the overall environmental performance of products.

In order to enhance the competence of the local product design professionals, the University of Hong
Kong in collaboration with the Hong Kong Productivity Council have launched a Smart 
Eco-Design ^TM programme to provide the latest development and practical know-how on eco-design of electronics and engineering products.

The Smart eco-Design ^TM programme consists of 10 independent training modules. Different
perspectives on technical knowledge and skill on product eco-design and “end-of-life” management
will be elaborated step-by-step during the training series. Overseas experience on eco-design will also be discussed to enhance the understanding on the practical application of eco-design in
electronics/engineering products. The target participants of these training modules include product designers/engineers and relevant professionals in the manufacturing industry.

Speakers: Product design and eco-design professionals from the UK. Each of the 10 
                  training modules will be delivered by one of the following UK experts:

Professor Charter is the Director of The Centre for Sustainable Design at the Surrey Institute of 
Art & Design, University College. The Centre developed many training programmes including the Smart eco-Design TM and the Sustainable Product Experience TM, etc.

Professor Charter is the former co-ordinator of one the UK's first green business clubs for SMEs 
and presently also directs a regional network focused on 'producer responsibility' issues. He is presently editor of the Journal of Sustainable Product Design and was the previous editor of The Green Management Letter and Greener Management International (where he retains Editorial Board involvement). Other responsibilities include a member of the Judging Panels of Design Sense and ACCA's corporate environmental reporting awards, member of ISO and BSI groups on 'Integrating Environmental Aspects into Product Development' (ISO14062) and member of international advisory board of CARE electronics network. He is the author, editor and joint editor of various books and publications including Greener Marketing (1992 and 1999), The Green Management Gurus [e-book] (1996), Managing Eco-design (1997)and Sustainable Solutions (2000). Professor Charter has academic and business interests in RoHS/WEEE/EuP Compliance, sustainable product design, eco-product development, e-commerce and creativity & innovation and has been members of many international advisory bodies related to eco-design.

Dr Goosey has over 30 years experience in the electronics industry. His particular areas of expertise
embrace electronic materials and all aspects of electronics interconnection and packaging. In recent years Dr Goosey has been actively participated in the development of new environmental technologies and environmentally friendly processes for the electronics industry.

Dr Goosey is a Chartered Scientist, a Chartered Chemist, a Fellow of the Institute of Circuit Technology. He is the Vice Chairman of the European Institute of Printed Circuits and Chairman of Intellect Environmental Working Group. Over the last year Dr Goosey has been a member of the DTI Electronics Innovation and Growth Team which defined a strategy for the future of the UK electronics industry. Dr. Goosey has recently been appointed as the Industrial Director for the UK Innovative Electronics Manufacturing Research Centre.

Mr Vic Clements BSc, MSc (With Distinction), MIEE, AIEMA, FInstSMM, Qualified ISO 9000
Lead Assessor. Mr. Clements is an experienced environmental consultant and a recognised expert in European regulatory product compliance. He has spent the majority of his time during the last three years interpreting and advising on the evolving requirements of the WEEE and RoHS directives and the growing field of Eco design. He is currently also serving on consultation panels and working groups for the DTI on WEEE, ROHS and EuP directives and is on the advisory board of the UK South East Environmental Business Association (SEEBA)

Prior to this he spent over thirty years in the communications and electronics industry providing
consultancy and training in EMC, Safety and Regulatory Compliance, working for companies such as
Plessey Ltd., Raychem Corp, Technology International and latterly RFI Global Services Ltd. In addition to his expertise in environmental matters, he is also able to bring his great wealth of experience in dealing with the EMC, LVD, Machinery Safety, Medical Devices and R&TTE directives and his ability to work at all levels in the business to bear on the practical problems of implementing this massively important Environmental product legislation.